Our backoffice give you some metrics such as :
- Number of interactions ( messages / button interaction )
- Number of unique user
- Number of interactions per user.
- Number of new user
- Intent statistics
- Story statistics
- User feedback statistics
But you may need new metrics bound to your website such as
- Number of user per page
- Number of interaction per page
- Time before first interaction
- And custom metrics
If you use Google Tag Manager, and Universal analytics we may have built something interesting for you. Get started here
If you don't use Google Tag Manager, see here how to track the use of webchat